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Gwen Rodgers

art director : photographer

  • Art Direction
  • Photography
  • Personal
  • About
  • Contact

Rothy's Fall 22

Creative direction for Rothy’s fall 2022 campaign. Photography by Nagi Sakai.

Sneakers Reimagined

Series concept, creative direction and video direction for Rothy’s “Sneakers Reimagined” campaign. Photography shot by Clayton Cotterell.

Rothy's Fall 21

Creative direction for Rothy’s fall 2021 campaign. Photography by Clayton Cotterell.

Rothy's Fall 22

Creative direction for Rothy’s fall 2022 campaign. Photography by Nagi Sakai.

Rothy's Holiday 23

Rothy's Fall 23

Rothy's x Kilo Kish

Creative direction and photography for this collaboration between Rothy’s and Kilo Kish, LA-based musician and artist.

Rothy's : the Bag Collection

Creative direction for the launch of Rothy’s bags, spring 2020. Photography by Nagi Sakai.

The concept of The Bags collection was inspired by the introduction of marine plastics as an added recycled material being utilized in the making of bags. Playing on the earthly elements of water, land and sky, we chose to shoot in Malibu where we could play on the notion of the collection being reincarnated from the ocean, recycling marine plastics to create something fashionable and covetable.

Images and videos were used across all digital platforms, social, paid, retail, PR, print and OOO.

Rothy's : The Making of the Bag Collection

Creative direction and photography for the launch of Rothy’s bags, spring 2020. Motion capture and edit by Brandon Boulay.

This piece was concepted to follow the transformation of the Rothy’s bag from raw material to finished product, taking us on a journey of transforming recycled marine plastic to create the Handbag.  The bag is the main character and our vehicle through the factory. Along the way the collaboration, the creativity and the craftsmanship of the Rothy’s team is highlighted as important pieces of the story that went into creating this collection.

Rothy's Recyling Program

Creative direction and still life photography for Rothy’s Recycling program launch. Motion capture and edit by Spencer Wardwell.

Rothy's : The Merino launch

Creative direction for the launch of The Merino collection, Fall 2019. The concept was inspired by the 2001 film Amélie, drawing inspiration from the carefree spirit of Amélie herself. Photographed in London by Tom Craig.

Images and videos were used across social, paid, retail, PR and print.

Summer 21

Creative direction for Rothy’s late summer campaign. Photography by Clayton Cotterell.

Rothy's Merino 2021

Creative direction for Rothy’s fall 2021 Merino launch. Photography by Clayton Cotterell.

True Hues : Banana Republic

Creative direction and photography for the first launch of True Hues, Banana Republic.

Banana Republic : Neon Summer

Still life art direction and photography for Banana Republic accessories, Summer 2019.

Haberdashery

Photo art direction for Banana Republic menswear.

Jewels & Bags

Art Direction and photography for Banana Republic jewelry and bags, spring ‘18.

Supima : Banana Republic

Concept, art direction and photography for Supima cotton editorial, Banana Republic.

#INTHEJEANS

Concept, art direction and photography for a Banana Republic spotlight on the lead denim designer and how she customizes her denim, August ‘18.

Banana Republic Summer 2017 lookbook

Photo art direction for the Summer 2017 lookbook.

Forever in Blue Jeans

Photo Art Direction for both Banana Republic and the Gap.

Banana Republic : Still Life

Art Direction for Banana Republic.

Banana Republic Fall 18

Art direction and photography for Banana Republic marketing, Fall ’18.

Gap x GQ

Art direction for Gap x GQ menswear collaboration, fall ‘15.

Menswear

Photo Art Direction for Banana Republic.

Gap Style

Photo Art Direction for the Gap.

Rothy's Fall 22

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Sneakers Reimagined

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FA22_SNEAKER_CHEF.jpg

Rothy's Fall 21

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Rothy's Fall 22

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Rothy's Holiday 23

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Rothy's Fall 23

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Rothy's x Kilo Kish

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Rothy's : the Bag Collection

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Rothy's : The Making of the Bag Collection

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Rothy's Recyling Program

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Rothy's : The Merino launch

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Summer 21

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Rothy's Merino 2021

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True Hues : Banana Republic

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Banana Republic : Neon Summer

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Haberdashery

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Jewels & Bags

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Supima : Banana Republic

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#INTHEJEANS

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Banana Republic Summer 2017 lookbook

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Forever in Blue Jeans

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Banana Republic : Still Life

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Banana Republic Fall 18

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Gap x GQ

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Menswear

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Gap Style

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